Most businesses of any size understand that social media marketing is a crucial aspect of their business marketing plan. Given the sheer numbers of social media users—3.6 billion people in 2020, according to Statista
—there isn’t a business around that can afford not to have a social media presence.
Small businesses, which are usually defined as having fewer than 1,500 employees, can really benefit from social media. The COVID-19 pandemic of 2020 has made social media even more valuable—especially when money is tighter than ever. If your business is not using social media, it means you are missing out on an easy, effective, and inexpensive way to reach a large number of people all over the world.
Here are some of the benefits your small business can take advantage of by being on social media.
Build Your Brand
People don’t follow only those brands they know on social media; they use social media as a way to discover new products. They also use social media as a way to see that a brand is legitimate and keeps its promises to consumers.
Social media also provides a way for you to show the human side of your brand. You can share your brand values and talk about how your product or service really works. The ability to create a human connection with your customers and potential customers is one of the key benefits of social media use for businesses.
Regardless of the type of industry you are in, you can use social media to establish your brand as a go-to source for information. Becoming a “thought leader” in your industry is a great way to build trust among consumers. LinkedIn, in particular, is one of the best social networks to use when trying to establish your brand as a thought leader.
Create Top of Mind Awareness
Most people who are on social media check their accounts multiple times a day. As long as you keep your social posts interesting and informative, your followers will be happy to see your new content in their feed. This helps keep your brand top of mind so when those followers are ready to make a purchase, your brand is the first one they’ll think of.
Increase Web Traffic and Generate Leads
Using social media posts and social media ads can help drive traffic to your website
, especially if you share content from your site, such as a new blog post. This not only shows your expertise, but your growing audience will appreciate your authoritative, well-researched content.
Lead generation is another crucial benefit of social media, especially social ads, some of which are designed primarily to generate leads.
Is your small business reaping the rewards of a solid social media marketing plan? If not, the experts at Omnia Marketing are available to help. Our Denver website design company has a team of experts who can help you grow your business with everything from website design to creating a marketing plan that drives traffic to your site. Contact the expert team at Omnia Marketing today to get started.