The goal of any business is to attract clients, and your website is one way of doing that. With a solid digital marketing plan, you can improve your SEO and get a higher ranking for your website. Having a marketing plan is especially important now to help ensure your business can survive a worldwide pandemic.
It’s confusing for most people to understand Google’s algorithm for website ranking
. Add to that the fact that Google is constantly changing, and the average business owner needs a bit of help. Here are five strategies that can help improve your company’s SEO and to get your website to rank higher on Google. Each is an essential piece of the puzzle to help ensure your potential customers can easily find you.
Keep Your Website Content Fresh
Too many people believe that once they purchase a URL and put a website, that’s the end of it. Nothing could be further than the truth. Google ranks sites with fresh content better because part of the algorithm is based on timeliness. That’s why a blog
is such a good idea. It can help you stay interesting, relevant, and valuable. It’s crucial that you stay abreast of the latest trends and topics that are related to your business or industry—and then write about them.
Do a Great Job
Word-of-mouth can be your marketing best friend—but only if your business is doing an amazing job so be diligent. Go above and beyond for your customers to ensure you get five-star reviews online. Your clients should be thrilled with your work or service—and when they are, they tend to pass along your business information to others. If your business isn’t limited to the local market, make sure you are using social media to garner reviews from happy customers. You can tell everyone how great your product or service is, but when people hear about that greatness from others who have experienced it firsthand—friends or strangers—it has more impact.
Use Video Content
You may have noticed that YouTube comes up at the top every time you conduct a Google search. There is a reason for that—and it’s not just because Google owns YouTube. It’s because video content is becoming a more popular medium across every age group. In addition to boosting your SEO, video content is a great way to keep your social media channels busy. If you’ve been resisting video for your business because you don’t like being on camera, do it anyway. Everyone feels a bit uncomfortable at first, but the more you do it, the more relaxed you will be.
If you need help with ensuring your SEO ranking is driving traffic to your website, the experts at Omnia Marketing are available to help. We are experienced in guiding clients through the ever-changing and often-confusing world of SEO. Don’t make customers do their own legwork when it comes to finding you; let your website do the work! Contact the expert team at Omnia Marketing today to get started.