If you are an entrepreneur or startup, one of the first things you’ll need to get your business up and running is a website. And one of the first questions you’ll probably ask yourself is what pages should my business website have. After all, visitors to your website will also be your potential customers; they will have certain expectations of what they’ll find on your website.
Here are some must-have pages for your business web design:
This is the page many people will see first, so make sure it tells visitors who you are and what your company does. Your home page should be well designed, and the content should be easy to absorb in just a glance. You have very little time to convince people they should stay on your website—a fraction of a second, in fact—so make your home page compelling.
Before people decide to do business with you, they will likely want to learn a bit about the people behind the company logo. Use this page to summarize who you are, talk about the history of the business, and what sets you apart from your competition. If your business has any special achievements or awards, this is the place to put those.
If your business is service-oriented, be sure to include the details about the services you provide. Each page should begin with a summary of the service, then go into more detail as the page goes on. If the explanations are vast or complicated, consider dividing them up or linking to a landing page so visitors can learn more. Make sure to tell potential customers why they need your services and how they differ from similar services others may offer.
If your business sells products, you might want to divide them into categories, linking to the page that features the product. Include an outline of the products along with descriptions. Be sure to let potential buyers know why they should choose your products rather than those of your competitors.
This is where you’ll answer some of the common questions people ask you about your products or services. Visitors to your site will appreciate having their questions answered—and you’ll appreciate the time savings of not having to answer the same questions over and over. Be sure to be honest in your answers. Don’t forget to include a call to action statement.
More consumers than ever before base their purchase decision on reviews, so not including a testimonials page could be very costly. Reading testimonials from other customers will make potential customers feel secure enough to become purchasing customers.
Your business won’t make money if people don’t know how to reach you. Include your phone number, mailing address, and email address. This is also a good place to include your social media profiles so people can find you on social media sites. You could also include a contact form to help protect against spam.
When you’re ready to get started on the web design for your business, reach out to Omnia Marketing Systems. We’ll help ensure your site is everything your business needs to be successful. Contact us today!