If you’ve got a business, you need to have a website—and you’ll be in good company. There are more than 1.5 billion websites
across the world! That is an impressive number that isn’t hard to believe, given how easy it is to create a website with today’s technology. You don’t have to know a thing about coding to build a professional-looking website.
The purpose of your business website is to provide information to customers and to influence their business process. A business website gives you a way to announce news and updates, offer promotions and discounts, give customers a way to get a hold of you, and display information about your products and services.
Here are the ultimate basics for creating a website for your business.
#1—Plan Your Website
- Start brainstorming about your site and think about the following:
- The pages of your website that you’ll include (also known as the site map)
- The main focus area of the website
- The topics you want to cover
- Your logo and business branding
- The colors you’ll use on the site
- Headings and subheadings you’ll need
- The design for headers, footers, sub-pages, and sidebars
- Images and messaging for the home page and the rest of the site
#2—Choose Your Domain Name
Your website needs a unique name and brand identity that helps you stand out among the competition—and this is no easy feat! Businesses have to take up some space in consumers’ minds using unique brand elements and value propositions. This is where a unique domain name and logo can really help. A personalized domain name creates trust and confidence for your customers. It also helps you establish the legitimacy of your brand. Ideally, your domain name should be short, simple, and easy to remember.
#3—Pick a Design
Depending on the platform you’ll be using, you can probably go with a template. But if you are working with a web developer, you can create something that is customized for your business. One of the most important things about your design is to ensure that it is mobile-friendly. Many people today access the internet via their smartphones or tablets, so your site will need to be viewed that way.
#4—Decide on the Content You’ll Use
Good content is an essential part of your new website. When you provide your visitors with compelling authoritative content, they’ll be more apt to stay on your site longer—and return to it when they need additional information. You’ll need content for your About and Home page, as well as additional pages that describe your products or services.
#5—Publish Your Site
Your website is finally ready to be published. Now your target audience can enter the keywords that pertain to your industry and find your website.
Are you looking for a website design company to help with your business’s website? Look for further than Omnia Marketing Systems. Our team of experts can help ensure that your business has a polished website that your potential customers can find online. Give us a call today and talk to us about our digital marketing solutions