If you work in marketing or own your own business, you have to know the basics of SEO. Although that can be intimidating because it takes time and practice to get it right, it is essential to your success. Once you get the basics down, however, you’ll be off to a good start.
Let’s take a look at what you need to know to improve your SEO game
If you don’t have links within your website, your search results will stay low. Links are still at the top of Google’s ranking list—and they have been for years. Links from high-authority sites means they are validating you for Google. It’s like having somebody vouch for you, and the more people who vouch for you, the more apt others are to trust you.
It can be difficult to get links, but there are some proactive methods you can use to get them:
Content Should Be Plentiful
- Publish a case study that contains interesting data. It should be something that impresses others in your industry, and they will want to mention your study or blog posts and link to you. (This article shows some sample case studies to give you some ideas: 15 Professional Case Study Examples.)
- Write testimonials about other companies you have collaborated with. Just make a list of all the companies you’ve worked for over the years, and send them an email that thanks them for their outstanding service. Let them know you are willing to provide a testimonial for their site. Chances are, they’ll accept.
You cannot neglect content on your site; if you do, you are missing out on a big opportunity. Content keeps people hanging around your site longer, which is a signal to search engines that you are providing relevant information that visitors find useful. Pages with longer articles are better, providing better utility to your visitors. You can also try different types of content, including video content, ebooks, and infographics.
If you’ve been blogging for a while, you can also repurpose old content to keep it fresh. Google likes nothing better than fresh, up-to-date content.
Content is also where your keywords go. Use keywords following best SEO practices and avoid keyword stuffing, which Google will likely penalize you for.
Meta Descriptions and Headlines Mean a Lot
As the saying goes, you never get a second chance to make a first impression, and chances are your meta description and headlines will be the first things people see. Although the meta description doesn’t directly impact your ranking in search engines, it is important because it helps people make the decision about whether or not they’ll click. And click-through-rate is an essential factor for ranking. If Google notices that people are not clicking through to your site, they will drop your ranking.
Contact Omnia Marketing Systems to Find Out More About SEO
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