As the saying goes, you never get a second chance to make a first impression. For many of your customers, your website is the first thing they see. This raises the question: Are you making the best first impression possible? Or is it time to take a look at your website to determine whether it needs a refresh.
Let’s take a look at what a website refresh actually is—and how you can figure out whether you need one or not.
The Meaning of “Website Refresh”
You can think of a website refresh in the same way you might think about sprucing up a room in your house. It’s a way to improve the look of things without spending a ton of money. If you are sprucing up your living room, you probably won’t buy new furniture—but you might invest in some new artwork
for the walls, different pillows for the sofa, and perhaps some other accessories such as vases or knickknacks.
A website refresh is similar. It doesn’t mean a completely new design for the site; this is more complicated and is a drastic change in how your website looks. A refresh is making improvements to the way your website looks and functions without completely overhauling everything.
Figuring Out if Your Website Needs Refreshing
Here are some easy ways to identify if the time is right for a refresh:
- Your site has a high bounce rate
- Your site is not getting many conversions
- Your site is not resulting in many leads
- Your site is ineffective in communicating your message
- Your site is not visually appealing
- Your website looks outdated and dull
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If you find yourself nodding at any of those items, it’s probably time to consider a refresh.
What to Change During a Website Refresh
Here are some changes you can make to your website that are easy and cost-effective—but most important, they are effective in improving the user experience for customers who come to your website.
- Change the graphics on your site. Make sure the graphics are not so large that they are slowing down the loading time for the site. Use professional images if your budget allows. Carefully chosen stock images can also be effective.
- Choose a new font. A clean and simple font can have a tremendous impact on how your site looks.
- Change the color scheme. A new color palette might be all that you need to keep visitors on your site longer.
- Change the content. If you haven’t updated the content on your website for a while, it might be time to rework it. Content that is compelling and user-friendly can go a long way in not only attracting visitors to your site, but it can help to keep them around for longer. Updating the content can include everything from your list of services and descriptions to your blog posts.
Contact a Denver Website Design Company for Help
Refreshing your site every year or so is a good practice for most businesses. Polishing the way your site looks and improving the user experience will be just what your customers and potential customers are looking for. If your website is due for an update, we’d love to help. Just give the pros at Omnia