There is a lot of truth to the old adage that if you fail to plan, you plan to fail. The same can be said about your marketing plans. As we enter a new year, you should have a clear plan on what you will do for marketing. Here are some tips from a Denver website design company to help ensure 2021 is a great year for your business.
Decide on Your Marketing Objectives
What results do you want from your marketing campaign? Use SMART criteria to help. SMART stands for Specific, Measurable, Achievable, Realistic, and Timely. Say, for example, your business is an ecommerce store that sells athletic gear. Last year your revenue was $200,000. Your marketing objective for the upcoming year could be to increase business by 50 percent. This means you’ll need to increase your email list by 75 percent, which means you’ll need to increase traffic to your website by 200 percent. To increase traffic, you’ll need to increase online engagement by 500 percent.
Analyze Your Current Marketing Efforts
Take a look at what you are currently doing in terms of marketing and determine what is and isn’t working. If we use the ecommerce example again, you could use Google Analytics to determine which of your marketing campaigns and channels are driving the most traffic to your site.
Take a Look at What Your Competitors Are Doing
Check out the ads that pop up first when you type in one of your products. Click on an ad to take a look at your competitor’s landing page. To get further insights, you can use tools like SEMRush or SimilarWeb to find out what they are doing with their online marketing
. (Do you want to learn more? Check out this article: How to Do a Competitive SEO Analysis
.) You don’t need to copy what they are doing exactly, but seeing how their plan is working might inspire you to do what is needed to beat them.
Define Your Market
You can’t market without knowing your market. Marketing is all about communicating value to your target market—and if you communicate that value to the wrong people, you will probably fail. You can have the best athletic gear in the world, but if you try to market to people who don’t exercise, you will not be successful.
Start by building a customer avatar. The customer avatar outlines the demographics, goals, values, and challenges of your target audience. You need a clear understanding of these customers so your marketing strategy speaks directly to them.
Determine Your Marketing Channels
This means that you need to pick the specific marketing channels that your market uses. The best way to do this is to study the demographics of various marketing channels, then determine which ones your market uses. Websites such as Statista exist to help you find out the age, ethnicity, and so on for each specific marketing channel you’re planning to use.
Do you need help with your marketing plan? Omnia Marketing Systems is much more than a Denver website design company. We have the experts on our team who can work with you to outline your marketing strategy and determine the specific actions necessary to reach your marketing objectives. Contact us
today to get started!